Lynyrd Skynyrd will serve as the theme of a new restaurant set to open in Las Vegas, the band has announced. Ready for business this fall will be Lynyrd Skynyrd BBQ & Beer, located at the Excaliber Hotel & Casino. In addition to featuring reams of memorabilia on display, the restaurant will showcase cover bands playing all the Skynyrd hits, plus (it’s hinted) perhaps the occasional appearance from Skynyrd themselves.
In a prepared statement, the restaurant’s proprietors said their philosophy "will quite simply be to rock the house. As guests walk in they will immediately be transported to a setting reminiscent of Hell House, the ram-shackled structure in the backwoods of Jacksonville where the Skynyrd sound originated."
Craig Gilbert, a partner in the corporate entity that came up with the concept, added that “Lynyrd Skynyrd BBQ & Beer will embrace the band's unique spirit and the lifestyle it so proudly defined.”